Saturday, 11 December 2010

TARGET GROUP

         During the zisit of zoo we noticed that two type of people were visiting the zoo
 1 :   kids   ; age   3 to 10 years
 2 ;  adults ; age 25 to 55 years
    there were only two teen agers in the zoo .
    there was many families and kinder garden school groups in the zoo .
   after discussion in the group we decide that our target group is FAMILY .
  BUT when we shared this target group with our superviser Mr Mike , he said that this target group is so wide .
 we need to more focus on one target group and this is also requirement of project  ONE TARGET GROUP .
so we worked deeply on this metter and collect some good points.
_ kids didnot come with their own will always teachers and parents bring them for outing .
_mostly teen agers don,t come to zoo they preffer to go clubs and parties like this.
_Tourists visit the zoo most of them belong to age 25 to 55 .
       Teachers , parents and tourists belong to age 25 to 55.
        so we decided our target group is people belong to part of  25 to 55 age.

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